Brand & Digital Designer · New York
Available for meaningful collaborations
I’m You Mee Lee—a multidisciplinary designer creating global campaigns, visual systems, and digital products that make teams stronger and brands easier to believe in.
ExploreSelected work · 2021—2026
View case study ↗A scalable visual framework spanning sponsorships, social campaigns, motion, and reusable content—turning one brand strategy into consistent execution across teams and markets.
View case study ↗A responsive digital experience across landing, loyalty, confirmation, and error states—balancing Alfa Romeo’s visual heritage with clearer paths for customers.
View case study ↗An inclusive design language and high-fidelity platform concepts that help multigenerational and multicultural audiences navigate complex financial content with confidence.
View case study ↗An end-to-end mobile product shaped through interviews, competitive research, prototyping, and testing—combining short-form learning with a calmer daily ritual.
How I create value
Scalable visual languages, templates, and guidelines that help global teams create with clarity.
Cross-channel concepts and motion-led stories that turn brand strategy into memorable moments.
Thoughtful interfaces and responsive journeys that make complex products feel intuitive.
Close collaboration with marketing, communications, product, and development teams.
New York · ESTA little more about me
I’m currently a Designer at Chubb, partnering with global marketing, communications, and brand teams on campaign visuals, motion assets, and reusable systems. Previously, I created brand and digital experiences with UBS, Alfa Romeo, Razorfish, EHE Health, and Global Brands Group.
My foundation spans illustration, arts and cultural management, and digital product design—so I bring both a maker’s eye and a systems thinker’s discipline to every brief.
Pratt Institute · MPS
Parsons School of Design · BFA
Figma · Adobe Creative Suite
Motion · Prototyping · Visual systems